Deka Lash

Brand Summary

Deka Lash is one of the largest brands in the do-it-for-me lash extensions segment in the beauty industry. The category is forecast to grow by over $570M by 20271. This is supported by attractive demographics: Women control 85% of consumer spending in the US, and 81% of women care more about wellness and self-care2.For many of our clients, lash extensions are the beauty service they feel they can’t go without. Our lash and brow services give our clients an effortless, “I woke up like this” look while saving them time in their morning routine.

Focused on shining a light on our clients’ natural beauty, we’re a values-driven brand with an empowering and confidence-boosting service. There’s nothing better than the feeling when a client opens their eyes and sees their new lashes! Our proprietary training and collaborative culture enable lash artists to focus on their artistry in a supportive environment and create opportunities for lash artists and managers to grow and develop and build a career with us.

Brand Differentiators

  • Ranked #1 in Category by Entrepreneur Magazine
  • Membership Based Recurring Revenue Model
  • Small buildout and Real Estate, Less Than 1,500 Sq Ft
  • Corporate Call Center for Scheduling and Customer Support
  • 24/7 Online Booking for Consumers
  • Best in Class Technology including AI and AR features
  • Founder Led

The Numbers

$228,000 - $476,000

Investment Range




Brand Fund


Average Gross Sales


Financial Requirements

Ideal Candidate

  • No beauty experience required
  • Passion for making a difference in community
  • Leaders with strong communication and coaching skills
  • Able to connect with people of all ages and walks of life
  • Team player willing to follow recommended systems.
  • Women Empowerment